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Whether a business owner has myriad responsibilities in addition to running her business or she simply has an overwhelming volume of business-related tasks to complete, she undoubtedly will benefit from improving her time management skills. Increasing efficiency and productivity will benefit the business as https://decideursnews.com/
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well as the entrepreneur’s overall work-life satisfaction.
A recent study from Jane Out of the Box, an authority on female entrepreneurs, reveals there are five distinct types of women in business. Based on professional market research of more than 1,000 women in business, this study shows that each type of business owner has a unique approach to running a business and therefore each one has a unique combination of needs. This article outlines three of the five types and provides tips for managing their time more effectively for the greater success of the company and for the overall well-being of the business owner.
Merry Jane. This entrepreneur is usually building a part-time or “flexible time” business which gives her a creative outlet (whether she’s an ad agency consultant or she makes beautiful artwork) that she can manage within specific constraints around her schedule. She may have a day-job, or need to be fully present for family or other pursuits. She realizes she could make more money by working longer hours, but she’s happy with the tradeoff she has made because her business gives her tremendous freedom to work how and when she wants, around her other commitments.
A multi-faceted woman, Merry Jane is adept at multi-tasking and has a true desire to meet every one of her obligations well and with care. Overall, the Merry Jane entrepreneurs we’ve spoken with feel satisfied with the balance they’ve found between their work and personal lives, and would like to increase their business’ income without putting in significantly more time. Of the five types of entrepreneurs, Merry Jane is least in need of time management advice – however, following are some tips she may consider to increase her profitability without giving up her precious time freedom. Discipline and systems are key in all aspects of Merry Jane’s life – and she can further implement those assets to maintain her satisfaction while increasing her business’ bottom line.
Marketing. Efficiency is the most crucial element of Merry Jane’s marketing systems. They need to be effective without requiring a large time investment on Merry Jane’s part. To ensure marketing efficiency, Merry Jane must identify her target market and create a clear marketing message (a quick and easy way to identify her target market is to ask existing customers what they like most about working with her). Marketing systems that do not require significant time investments include social networking and referral/affiliate marketing.
Hiring. Merry Jane enjoys that her business allows her to bring her talents and creativity to bear in serving her customers. Once her new marketing systems increase her workload (and therefore her income), she may find it practical to hire a helper or two to take care of the business tasks she finds less desirable, such as bookkeeping or errand-running. Doi